baba Brand Guide

baba was born from a blend of linguistic playfulness and cultural authenticity. The name draws inspiration from the beloved Hebrew slang word "sababa" (סבבה) – that perfectly casual expression meaning "cool," "great," or "everything's good." By adopting a shortened form, baba carries the relaxed, positive vibe of Israeli culture while being accessible to everyone.

At the same time, baba plays on the English word "babble" – that confused mixing of languages or unclear speech. Where other translators might "babble" with robotic, contextually unaware Hebrew, baba transforms this potential confusion into crystal-clear, perfectly adapted communication.

The lowercase styling of "baba" reflects our approach: approachable, unpretentious, and focused on the everyday person rather than formal institutions. We're not here to intimidate with complex linguistics – we're here to make authentic Hebrew communication feel natural and effortless.

baba represents both what great translations should be (sababa – perfect and natural) and what we help you avoid (babble – confusion and miscommunication). It's a name that embodies our mission: making Hebrew accessible to everyone, with all its beautiful nuances of gender and context, in a way that feels completely סבבה.